Ensuring your real estate agency does well online requires a lot of different aspects to be properly checked through.
Making sure you maximize the website’s performance will lead to your agency not only doing well online, but you will also see an increase in lead generation.
Improving Real Estate Website Performance
There are a few techniques to make sure your website’s performance does well, but knowing them isn’t enough, you need to put it into action.
Website Audit
Doing a website audit reveals everything that is causing a negative impact on your website. The audit is there to assess a few different aspects of your website:
- Local SEO
- Technical SEO
- On-page SEO
- Off-page SEO
- Content
- Competition
All of this SEO for real estate agents includes: meta descriptions, headers, google business profile information, interlinking in your website, website speed, page indexing, and many other factors.
Website Speed
Ensuring your website loads information at a fast pace is key for your website’s overall performance. Think of yourself and think of others; taking too long to load a website will lose you potential leads.
Check your website’s load speed and improve it if needed.
Website Backlinks
SEO backlinking for real estate is essential in order to build authority to your website. If you want Google or any search engine to think your website is valuable and provides the right information, make sure to backlink back to other pages on your site and also external linking to other sites.
This will highlight that your information is relevant to other authoritative websites, and Google will take that as a plus point.
Publish Local Content
It is important to specify where your content is relevant. For example, if someone in California wants to know about real estate in their area, they are more likely to click on content that is about California real estate.
It also helps you properly target a market that you want to, by using relevant keywords and also helps avoid unwanted competition.
Mobile Device Optimization
Everyone nowadays has a mobile phone – from children to grandparents. Thus, if you want more eyeballs on your website, making sure your website is visible and is aesthetically pleasing with all the necessary information on mobile devices is important.
This involves also having good loading speed while making sure the page is visible properly.
Google Business Profile
Creating a google business profile and ensuring you’ve placed in all the relevant information such as business name, address, phone number among other information is important.
You also need to make sure all the information is the same across all platforms – which even though it may sound easy, you will be shocked at how many people mess up.
Provide Resources
If you mention certain things in your content on your website, it is essential for you to make sure people know where to find them. Imagine being told about the best CRM for real estate agents, but not being told where you can find them.
Providing resources will also create authority and trust for your website, which ultimately helps your SERP ratings.
Utilize Social Media
Social Media is now heavily used all across the world, and it is mainly because it can be accessed by anyone. Whether it be Twitter, Facebook, Instagram or even TikTok – there is so much content out there, that you can find anything you are looking for.
So make sure you and your business are found there too. Post informational content about real estate and cater to buyers, sellers and even up and coming real estate agents. Make sure your content helps spread knowledge to them, thus building their confidence towards you.
On top of that, you can even post listings in order to attract attention for people looking to buy properties. It helps get your business’ name up and also gain more clients, just by posting some pictures and videos for people to interact with.
Posting Reviews
If you are doing business, it is important that you get your clients to post reviews about you and all the good work you have done for them.
Gaining reliability in the real estate business is just as important as any other business. You need people to trust that you know what you are doing and that there are other people out there who have had great results working with you.
Making sure your reviews are up on your website and your social media is very important for this very reason. Think of it as going to a restaurant – you will ask people about what they recommend and you will go to the restaurant’s Google profile or social media and see what people have to say about the restaurant, its food and its staff before deciding your choice.
Conclusion
With some tips and strategies provided to you for maximizing your website’s performance, it is essential for you to make sure you implement them.
With proper implementation, you will not only optimize your website’s performance, but end up with more leads generated with more potential clients.
